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Pay Per Click is a new-age method of marketing wherein we attract customers through paid and sponsored content on search engines. PPC requires a lot of strategic planning in terms of landing pages, content, A/B testing and finally, targeting. All this requires experts to conceptualize, manage and run the campaign.
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PPC advertising is a strategic and yet effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms.