Search Engine Reputation Management
Search Engine reputation management (SERM) is a tool that websites and businesses use to maintain their good reputation on search engine and also to revive their reputation once they led in trouble. As the case may be SERM lifts businesses and also saves them from ruins that might result from bad reputation .
Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors .
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed .
Using SEO for reputation management
SEO is one of the most critical components of reputation management. SEO for ORM focuses on the SERPs – that is to say, search engine optimization for your reputation management strategy focuses on the first page of search results.
By ensuring that the first page is full of positive, accurate information, you can reduce the risk of having existing or future negative content make its way to the front page. There are several ways you can protect page one from negative content:
- Increase the ranking of positive search results
- Address all content types
- Suppress negative search results
- Hire someone
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored. This is one of the big differences between SEO and online reputation management. SEO involves making technological and content changes to a website in order to make it more friendly for search engines. Online reputation management is about controlling what information users will see when they search for information about a company or person.
A few specific methods often implemented to clean up important SERPs include:
- Creating an active content publishing schedule
- Acquiring fantastic reviews on behalf of your business
- Accruing positive media coverage
- Writing guest posts for other sites across the internet
Also until social sites like Facebook allow Google to fully spider their site then they won’t really have a massive effect on reputation management results in the search engine. The only way to take advantage of such site is to make sure you make your pages public. It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website. It is important for a company to ensure that its website gets close to the top of search results for terms relevant to its business. In one study, a number one search result attracted 50,000 monthly visitors. The number 5 result only attracted 6,000 visitors in the same time period.
Brand reputation management is the process of monitoring how consumers perceive your business and taking strategic action when necessary to improve your brand’s image. Nowadays, reputation management is centered around monitoring and protecting your brand’s online reputation in reviews, social media, and Google.
Reputation management PR might include removing negative online articles about your brand, responding to online customer reviews, or using influencer marketing to build positive brand buzz, for example. Like corporate brand management, reputation PR requires ongoing proactivity and communication .