How to Increase Social Media Engagement: A Guide for Marketers
Social media engagement tells you how people respond to your content. These insights can help you refine your strategy to better match your target audience’s tastes, interests, and expectations. Taking social media engagement metrics into account when planning content is a great way to grow your account.
What is social media engagement?
Social media engagement is the measurement of comments, likes, and shares.
Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.
As a business, it’s quality, not just quantity, that you should be striving for.
Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers.
Social media engagement is measured by a range of metrics that could include the following:
- Shares or retweets
- Comments
- Likes
- Followers and audience growth
- Click-throughs
- Mentions (either tagged or untagged)
- Using branded hashtags
How to increase your social media engagement rate
The social media engagement rate of your accounts will go up or down depending on a number of factors. What’s important is to interact with your audience in a genuine and active way, and not wait for them to just get chatty and sociable all of a sudden.
One simple analogy to think of is a virtual birthday party, where you’ll be the center of attention and the heart of the party. You will have to respond to comments, engage in small talk, and spontaneously make people like you. This will not only turn your company into a brand, but will also make you money down the line as they turn from fans into paying customers.
Why does social media engagement matter?
Social media engagement tells you how people respond to your content. These insights can help you refine your strategy to better match your target audience’s tastes, interests, and expectations. Taking social media engagement metrics into account when planning content is a great way to grow your account.
The six types of social media content are:
- Entertainment.
- Inspiration.
- Education.
- Conversation.
- Connection.
- Promotion.
Why does social media engagement matter?
Social media engagement tells you how people respond to your content. These insights can help you refine your strategy to better match your target audience’s tastes, interests, and expectations. Taking social media engagement metrics into account when planning content is a great way to grow your account.
How can you make a video go viral on social media?
You’ve all seen viral videos online. Amidst the pool of videos being posted online, it is totally difficult to make yours go viral. But these tips are very helpful:
- Don’t focus too much on marketing
- Get a better understanding of how things go viral on social media
- Post the video on Monday or Tuesday
- Make sure that your video is good
- Tell a story
- Make it short and precise
- Think of a viral title