How do you choose the best Digital Marketing companies ?

If you are looking for a digital marketing agency then you must set your business goals and the outcome you need. Digital marketing is the best way nowadays to promote your business and increase sales.

You have already run a business and want to know more people than you need to market your business online. There are many ways of marketing your business website creation, SEO, SMO, SMM, PPC, SME, etc.

We are a digital marketing agency that provides all services like SEO of your website, Social media marketing, and management, PPC marketing, Email marketing, Paid marketing on social media like Facebook, etc.

What Marketing Agencies Do ?

A digital marketing agency helps you to promote your business in the digital market. There are many ways to promote your business. You need to decide for which purpose you want to promote your business. Many people want to promote their business to increase sales. Also, many of them want to increase traffic.

We have a digital marketing agency that provides you services in marketing your business online. We will research according to your website and your competitor’s website also location-based target people and area. We also provide our services in SEO, Google Ads, Facebook Advertising, Video Advertising, Mobile Marketing, Paid Run Marketing, PPC Marketing, SMM, and Social Media Marketing, Content Marketing, Email Marketing, etc.

Web design and development

APOTAC is a Digital Marketing and Web Design and Development Company. We provide our services in web development also. We use platforms like PHP, WordPress, Codeigniter, MySql, React and React Native, HTML, CSS, Bootstrap, etc.


In order to do Digital Marketing for clients first, we need to know their full requirements because every client has a different query and requirement. After getting the client’s complete requirements we can tell the cost and time for work done.

We will do website SEO, Post creation for social media, Run Paid campaigns, Pay-per-click Ads on the website, SMM, Likes/Followers/Sharing on groups of people.

Here are some important KPIs or metrics in digital marketing we use:

1) Number of Unique Visitors

We do marketing in such a way that you will get more visitors on your website or social media page. We will target your location area and target location as you will be preferred and target people so you will get exact visitors so traffic will be generated and from those visitors, some of them become leads for you. We will analyze your business and competitor then bring more visitors.

2) Time Spent on Site 

The number of minutes users pay on your website is the knowledge that shows however fascinating and pertinent your content is. If your content is extremely relevant to a visitor’s specific state of affairs, then they’ll pay comparatively while on your website. If not, then your content may most likely be targeted. Google loves victimization of this metric once ranking content in search as a result of it shows however valuable your web site or diary is to a reader an agency hunted for your keywords.

Other factors may influence time on your website yet, like page speed. You’ll track your average time on the website through the common visit length data point in Google Analytics.

3) Traffic Source Numbers

It’s vital to seek out that channels are driving users to your website. For example, if you discover that almost all of your traffic is returning through a selected article that ranks high in search, then you’ll wish to provide additional content the same as that one. In addition to it, it’s vital to live what sort of traffic you’re obtaining.

Is most of your visitor’s referral traffic from alternative websites? Are you obtaining most of your traffic from specific promoting campaigns? Are you obtaining organic traffic from search?

4) Bounce Rate

Bounce Rate shows the share of tourists that leave your website once they land on that. A high bounce rate might indicate that the content on your website isn’t relevant or valuable. To enhance it, you wish to grasp the intent behind why somebody landed on your page, similarly because of the match between your ad copy and also the landing page.

5) Cost per click (CPC)

Per Click Cost per click (CPC) may be a getting model for paid ads wherever you pay every time your ad is clicked. A high CPC might indicate that your ad isn’t well-optimized for your audience, betting on the ad platform you’re mistreatment.

6) Click-Through Rate (CTR) 

Click-Through Rate (CTR) measures the number of times your ad has been clicked versus the number of impressions it received. This helps analyze however targeted your ad copy is. a coffee CTR might mean you wish to grasp your audience higher and take a look at totally different headlines, copy, images, or perhaps a unique supply entirely.

Know your goals and desired outcomes

When you want to market your business online, you need to set some goals and the result like why you want marketing for your business. When your goal is clear and results then according to that you can search any digital marketing company nearby you or anywhere as per your choice.

After finding a Digital Marketing Agency, go and meet with them and understand what features and services they are providing to you and find whether you will get the desired result or not. Before hiring any digital marketing agency you should see their past work and experience and then accordingly hire them.

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