Best Digital Marketing Services
Every single company in 2019 has a digital marketing strategy – to gain visibility, to gain consumer trust and finally, to attract customers. Digital marketing strategies and tactics are a long haul game but they do provide results that will help your business run.
At APOTAC, we help you Strategy, find your audience and niche and finally, implement an omni-channel experience wherever your audience is.
When companies do start digital marketing, they need guidance and support to ensure that the targeting and budgeting are right. Two main factors to ensure that you aren’t blowing a hole through your roof!
With time and by understanding your clientele, we make strategic decisions on platform, creative and content for you so you can handle the business.
Let us handle your online presence !
Go Digital …
Search Engine Optimization :
One of the most widely spread digital marketing channels is SEO – Search Engine Optimisation. Getting Google to recognize and rank your website is a task that is ongoing and continuous.
SEO is indeed one of the hardest channels to crack since it involves a range of on-site developments as well as content. At APOTAC, we can help you with both.
We begin with a site audit that analyses structure, key elements, interlinking and website overall performance – this helps us with action items that are needed on your website.
For example, SEO optimised websites have headers in H1, H2 and so forth. At APOTAC, with our attention to detail, we are quick to spot and implement changes.
Then, using the tools and expertise we’ve gathered over X years, we research, scan, understand and optimise your keywords that give you a high ROI and a favorable Google ranking.
The most important part of SEO is to provide high quality, high DA, and contextual links to your website via backlinks – these bring authority and importance to your website via Google’s algorithm.
Over time, we have noticed that our clients SEO efforts have shown massive impacts to their business – leading them to make more profits, keep more customers happy and finally, building a loyal list of supporters.
As part of our ongoing efforts, we provide a monthly, detailed analysis of your site ranking, performance and optimization efforts from our side.
Search Engine Marketing :
Search Engine Marketing is a strategy to increase the visibility of your website to the target audience. SEM is a paid activity and does encourage more views and traffic to your website on the keywords you’re targeting.
With SEM, the results are instant as it is very targeted and works with the algorithm to show relevant results to consumers. The most common place you’d see SEM activities are on Google Ads, Facebook ads, Instagram ads – so on and so forth.
SEM effectively engages your target audience by visual ads as well across various platforms. And visuals help sell more than written words.
With Google, you get maximum reach and via the dashboard there is complete transparency. The ads you put are highly customizable and almost always guarantees a visitor on your site – therefore it has a higher, quicker ROI than SEO.
As part of our offering within the SEM bouquet, here are some features we wanted to highlight:
- Keyword discovery : We have a look at your business and then curate a list of keywords that would match. This helps us get into the customer’s brain and take an insight into what they’re looking for – then we work backwards to implement that on our end.
- Market analysis : The market is currently already bidding on words to gain popularity and search results. Our role here is to analyse what they’re looking for and then help you with a strategy that is cost-effective and high ROI.
- Campaign analysis : Overall, every business uses a variety of campaign ideas and strategic methods to get one up over their competitors. As part of campaign analysis, we gather keyword searches, user search history, geographical locations, and hardware used.
- Campaign Structure Design : We design and run ads on all social media networks such as Facebook, Twitter, Linkedin, Google- so on and so forth.
- Reporting : As part of a regular routine, we offer in-depth insights to our clients on where we stand, benchmarks we’ve set and progress MoM.
Since we are a multi-functional agency, we do understand your SEM requirements and integrate those when we develop a new website.
Social Media Optimization :
SMO is a strategy to integrate social channels on your website. This is so that Google understands your social feeds standing and your presence.
SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.
Within social media, consumers these days are active and aware, leading you to get direct and indirect benefits from having a presence. For example, blogs that are shareable are indeed those that garner the most spread and reach. This is done by linking social to the website.
Some of the benefits of social media marketing are promotion, communication and brand awareness.
Within promotion, we look at market trends and your competitors – and basically, try to out do their performance and strategy on social media.
With communication, we understand that customers are looking on social media all the time for ideas, products or services – so we take that into account and build up a strategy that appeals to them and their needs. This is done to improve the conversion of active leads, which builds credibility and trust towards the product or service.
With brand awareness, we want to stretch your word far and wide – therefore we build a strategy around impressions and reach where we monitor and check how your brand is doing.
Here’s how we carry out SMO :
- We create unique graphic designs that appeal to your target audience.
- We strategize and build advertising campaigns.
- We utilize competitions as a way to garner attention towards our brand.
Social Media Marketing :
Social media marketing or SMM is something we are all familiar with in this day and age! It involves posting, engaging, uploading and reacting to content that drives engagement and customer eyeballs. Over the years we have picked up skills and insights for platforms such as Facebook, Twitter, Instagram and Pinterest.
At APOTAC , we help you with social media marketing – right from graphics to content till the appropriate hashtags. Content definitely drives this segment/medium and therefore we work closely with our clients to figure out the niche and brand voice they wish to portray.
When it comes to channels of publishing and marketing, our years of experience have given us a birds-eye view on every channel. Here are the channels and how we can help your business.
Facebook Marketing :
We’ve helped build and optimize click funnels via paid and organic.
Twitter Marketing :
We’ve helped brands stay on-trend and updated with the news and posts that are occurring on Twitter.
Google+ Marketing :
This is a platform for brand awareness, therefore being present is prime to every business.
LinkedIn Marketing :
Find your net customer or candidate on this platform which has extensive potential.
YouTube Marketing :
Most individuals are shifting from text to video over time. A YT marketing strategy is great in informing, educating and converting customers.
As a last step, we do also help with choosing the right channels – contrary to popular belief, you don’t have to be present on every single channel to be successful. Each channel has its vibe, tribe and content category – your brand needs to stick out amongst competitors, But not be over plastering people’s social feeds.
Pay Per Click :
Pay Per Click is a new-age method of marketing wherein we attract customers through paid and sponsored content on search engines. PPC requires a lot of strategic planning in terms of landing pages, content, A/B testing and finally, targeting. All this requires experts to conceptualize, manage and run the campaign.
PPC advertising is a strategic and yet effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms.
Types of Pay Per Click Advertising
- Google AdWords : Once we understand your business, we help you gain quick visibility within your target market. As your potential customer types in the keywords, they will be shown landing pages and website pages from your site that will encourage them to click through.
- Facebook Advertising : With Facebook’s advanced marketing and ad tools, it is a great way to drive traffic to your page – here, with targeted ads, messaging and graphics – we reach your customers where they are, not where we are. This entices them to click through.
- Display Advertising : If you’re looking for reach and a large marketing campaign to generate brand awareness- display advertising via Google is for you.
- Remarketing : This is a way to engage people who’ve previously spent time on your site. Here you can cross-sell, upsell, remind or incentivise them.
PPC is an iterative activity and therefore, at APOTAC, we dedicate an Account Manager to each account to run the campaign through and through. This ensures that the project is handled with care and attention to detail. Attention to detail in terms of understanding campaigns and results – ensuring they are on track and are exceeding expectations!
Why APOTAC Should Manage Your PPC Campaign :
- Save you money
- Flexible and open to hearing ideas
- ROI and results-driven
- Proven expertise within the industry – Google AdWords, Google Analytics Certified partners, DoubleClick for Advertisers (DFA) Certification, and Bing Ads Accredited Professional
- In-depth technical knowledge – Using Google API, Adobe Media Optimizer
The consistent flow of PPC management, optimization and analytics is how we grow businesses… one click-at-a-time .